Cooper People Publications

Creative Benefits for the New World of Work

The talent landscape has shifted dramatically in the last few years. With the “Great Resignation” still looming, the turnover tsunami rolls on and quitting continues. In fact, 61% of US employees are considering handing in their resignations in 2023 (LinkedIn, 2023). All of this attrition has left employers wondering – what do my people really want? 

To uncover this, we need to first look at the 5 elements of well-being, according to Gallup. These 5 elements are: 

  • Career: liking what you do each day and being motivated to achieve your goals
  • Social: having supportive relationships and love in your life
  • Financial: managing your economic life to reduce stress and increase security
  • Community: linking where you live, feeling safe and having pride in your community
  • Physical: having good health and enough energy to get things done

If we are struggling in any one of these domains, as most of us are, it damages our well-being and wears on our daily life – including our work life. When we strengthen our well-being in any of these areas, we will have better days, months and decades – both inside and outside of the office. 

The key to offering impactful benefits is to touch on all 5 of those elements. The following are some creative benefits that you could offer to give your business a competitive edge to attract and retain great talent. 

  • Career
    1. Development dollars for upskilling and reskilling
    2. Career development blueprint (ask us for our favorite template!) 
    3. Audiobook subscription 
  • Social:
    1. Employee resource groups
    2. Consistent meeting, communication and events cadence
    3. Professional development book clubs available from the company library
  • Financial
    1. At-home office stipends
    2. Voluntary pet insurance
    3. College loan forgiveness
  • Community
    1. Paid volunteerism
    2. Charity match
    3. Childcare stipend or look at Tri-Share!
  • Physical (we think mental health is important too)
    1. Concierge Medical Services like Healthbar 
    2. Community garden or farm truck Fridays
    3. Courtesy feminine hygiene products

After you have assessed what’s important to your people, it’s time to align; design a strategic roadmap and determine priorities. Lastly, get to work on achieving results. If along your path, you find yourself needing a strategic partner to lean into and work alongside, Cooper People Group is here to help!

Sources:
https://learning.linkedin.com/resources/workplace-learning-report