Cooper People Publications

HR Tech for Startups & Scaleups: Tools That Help You Grow

Publication Date: November 6, 2026
🕒 18-minute video

When your business is growing quickly, the right people processes can make all the difference. In this Tech Week Grand Rapids conversation, Lisa Cooper, Founder of Cooper People Group, and Cynthia Peña, Sr. HR Consultant, explore how HR tech for startups and scaleups can simplify the employee experience and build a stronger foundation for growth. 

From recruiting and onboarding to payroll, benefits, performance management, AI, internal communications, and learning and development, they share practical ways technology can reduce manual work and help growing organizations work smarter. They also discuss how establishing the right HR systems early can help businesses avoid disconnected processes and heavier technology lifts as they continue to scale.

Watch the conversation to learn how the right mix of HR tools, technology, and thoughtful people practices can help your business grow without making HR more complicated than it needs to be.

⚠️ Disclaimer: The information shared in this video is provided by Cooper People Group for educational and informational purposes only. We are not attorneys, and this content does not constitute legal advice. For guidance on your specific situation, please consult with qualified legal counsel.